MKT 305 Marketing Management - 4 Hrs.
Prerequisite: BUS 204 Principles of Management and BUS 232 Business Statistics
This course covers the role of management in marketing.  The students will learn how marketing objectives are established, how target markets are identified, and how marketing mixes are developed and implemented.  Through case studies the students will learn to evaluate effective marketing strategies.  Students in this course will also have the opportunity to develop, execute, and analyze market research through an assigned project.