Class Schedule

HSM420: Healthcare Marketing

HSM420: Healthcare Marketing - 4 Hours

Strategic planning, marketing services in relation to organizational mission, methods for identifying the market, gathering and utilizing marketing data, continuous quality improvement and quality assurance are discussed. Students will gain an understanding of the unique role of marketing in healthcare and the function that marketing serves for society in general.

Sections Offered

2018 Spring Term (February 26th, 2018–May 20th, 2018)
Course Section Instructor Location Time
HSM420: Healthcare Marketing E Arnold, Brooke M. Moodlerooms eLearning

Number of classes: 1