BUS200 Section D - 2014 Summer Term
BUS200: Principles of Marketing - 4 Hours
An analysis of the movement of goods from producers to consumers, stressing an understanding of channels of distribution, the various marketing functions, marketing management, and the solution of marketing problems. Students will gain an understanding of not only the role of marketing in the firm, but also the function that marketing serves for society in general.
|Seats Filled:||3 of 19|
|Marketing, An Introduction, 11th Ed.||Armstrong||9780132744034||$178.00||Yes|