Class Schedule

MKT305 Section E - 2014 Summer Term

MKT305: Marketing Management - 4 Hours

Prerequisites: ACC101, BUS204

This course examines the role of management in marketing. The students will learn how marketing objectives are established, how target markets are identified, and how marketing mixes are developed and implemented. Through case studies the students will learn to evaluate effective marketing strategies. Students in this course will also have the opportunity to develop, execute, and analyze market research through an assigned project.

Joshua A. McDonald

Joshua A. McDonald
Title: Adjunct Faculty
Dept: Business Administration
Office: (not available)
Phone: (309) 692-4092
Fax: (309) 692-3893
Email: jamcdonald@midstate.edu

Section Information

Section: E
Format: eLearning
Time: eLearning
LMS: Joule
Seats Filled: 5 of 20

Sections Offered

2014 Fall Term (August 18th, 2014–November 9th, 2014)
Course Section Instructor Location Time
MKT305: Marketing Management E McDonald, Joshua A. Joule eLearning

Number of classes: 1