HSM420 Section E - 2014 Fall Term
HSM420: Healthcare Marketing - 4 Hours
Strategic planning, marketing services in relation to organizational mission, methods for identifying the market, gathering and utilizing marketing data, continuous quality improvement and quality assurance are discussed. Students will gain an understanding of the unique role of marketing in healthcare and the function that marketing serves for society in general.
|Title:||Director of General Studies|
|Phone:||(309) 692-4092 x3001|
|Seats Filled:||4 of 20|
|Essentials of Healthcare Marketing, 3rd Ed.||Berkowitz||9780763783334||$117.98||Yes|