MKT305 Section E - 2014 Fall Term
MKT305: Marketing Management - 4 Hours
This course examines the role of management in marketing. The students will learn how marketing objectives are established, how target markets are identified, and how marketing mixes are developed and implemented. Through case studies the students will learn to evaluate effective marketing strategies. Students in this course will also have the opportunity to develop, execute, and analyze market research through an assigned project.
|Seats Filled:||14 of 20|
|Marketing Management: The Big Picture, 1st Ed.||Nordheilm/Dapena-Baron||9781118014554||$142.50||Yes|
2014 Fall Term (August 18th, 2014–November 9th, 2014)
|MKT305: Marketing Management||E||McDonald, Joshua A.||Joule||eLearning|
Number of classes: 1