HSM420 Section E - 2017 Fall Term
HSM420: Healthcare Marketing - 4 Hours
Strategic planning, marketing services in relation to organizational mission, methods for identifying the market, gathering and utilizing marketing data, continuous quality improvement and quality assurance are discussed. Students will gain an understanding of the unique role of marketing in healthcare and the function that marketing serves for society in general.
|Dept:||Health Information Management|
|Seats Filled:||7 of 20|
|Essentials of Healthcare Marketing, 3rd Ed.||Berkowitz||9780763783334||$117.98||Yes|